Engadget, Nikon and Encryption

from the rawformat blog:

"In a Bizarro world example of how to not leverage the lessons learned from The Cluetrain Manifesto, Engadget interviewed Steve Heiner (General Manager, Digital SLR Systems, for Nikon) from Nikon’s headquarters in NY. Two media representatives were listening in and this stifled passage resulted. Steve Heiner is a very sharp cookie, I say they should have just let him address these questions himself..."

continued here.