Managing for Creativity

Creative Class author Richard Florida and SAS CEO Jim Goodnight have coauthored a piece titled "Managing for Creativity" that's published in the July-August Harvard Business Review. It's being pretty widely cited in the blogosphere.

" A company’s most important asset isn’t raw materials, transportation systems, or political influence. It’s creative capital—simply put, an arsenal of creative thinkers whose ideas can be turned into valuable products and services..."

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