BW: Second Life

Business Week takes an interesting trip into Second Life's virtual world:

"As I step onto the polished wood floor of the peaceful Chinese country house, a fountain gurgles softly and a light breeze stirs the scarlet curtain in a doorway. Clad in a stylish blue-and-purple dress, Anshe Chung waves me to a low seat at a table set with bowls of white rice and cups of green tea. I'm here to ask her about her booming land development business, which she has built from nothing two years ago to an operation of 17 people around the world today. As we chat, her story sounds like a classic tale of entrepreneurship...

Except I've left out one small detail: Chung's land, her beautifully appointed home, the steam rising from the teacups -- they don't exist."

link

(via Reuben Steigers).