Project Panama

For quite a while, I've been interested in the application of machine learning and evolutionary algorithms to online advertising. Google's clearly been in the game for some time. The latest story's about Yahoo.

NYT: "When Yahoo finally switches on the new search-advertising software code-named Project Panama this summer, users of its search engine will hardly notice a difference. But if Yahoo's project was worth the two years and tens of millions of dollars it cost — far more money and time than it expected — users will find the text ads adjacent to the main search results just a little more interesting, luring them to click on those ads a little more often." link

via Machine Learning (Theory)